The Best Public Relation Agencies

Public Relations

What Makes a Great PR Strategy

A great PR agency will research who your customer is and what media they are consuming.
Many agencies will brag about the number of relationships they have, but the results they can provide is most important.
A PR agency with a diverse range of contacts  is key.
Public Relations can be a great opportunity to grow your business.

Public Relations agencies can help expand your companies reach and give you access to new customers. A great PR agency will do research to make sure you're in front of the right people, at the right time.
Public Relations

A Great Public Relations Campaign Will

Frame Your Business as a Thought Leader
Nothing says, "I'm an expert" more than having a prominent publication or news source use you for a quote or example.
Expand Your Audience
PR is a great way to get new eyes and ears on your product. Whether it's a magazine, podcast, or news publication, you'll be able to reach your audience in new ways.
Build Trust and Social Proof
Being able to say that you've been featured in the New York Times or the most popular blog in your businesses industry is going give you a leg up on the competition. I will also provide peace of mind to your potential customers that you know what you're doing and have recognition to back it up.

Frequently Asked Questions

What is Public Relations?

Public relations or PR is the practice of intentionally managing the release and spread of information. PR not only protects an organization from negative news, it helps spread positive news and aims to improve the general view of the organization.

A common way to summarize public relations is to say that it's a way to control the narrative of a company or individual.

What does a Public Relations Agency Do?

Public Relations Agencies help companies improve, repair, or grow their brand image. This is normally done through building relationships with journalists and members of the media, managing social media, releasing press releases, and finding partnerships.

While PR may sound a lot like marketing, there are a few key differences. One of those differences is that marketing is trying to target a specific audience, while public relations is trying to reach as many people as possible.

How Much Does Public Relations Cost?

Public Relations Agencies can range from a few thousand dollars a month to over $100,000/month. When working with public relations agencies, you're really paying for the connections and contacts that agency has.

Therefore, if you want to be feature article in the New York Times, you're going to pay much more than getting a feature in a local magazine.

How Much Should You Pay for Public Relations?

How much you should pay is dependent on your goals. Are you repairing your companies reputation? Are you just looking to attract more investors? Do you think that being in a magazine feature will help you get more customers? All of these questions will factor into how much you should spend.

Determining your return on investment for PR campaigns can be difficult, so it's important to know exactly what your goal is before starting. Unless you secure a podcast with millions of listeners or article with millions of readers, you most likely own't see an immediate spike in customers.

Public Relations can be a long term strategy of slowly building notoriety in the space or a quick fix for negative press. Whatever your strategy, knowing what your end goal is will help determine your budget.

Check Out Our Vetted Agencies.

We carefully interviewed each agency to make sure that they cross all their t's and dot all of their i's. We also took a close look at their pricing to ensure that you won't be taken advantage of and you're set up for success.

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Meet Our Favorite Agencies

The Best Agencies In The World

Note: These agencies have not paid us. However, it is possible that we receive a referral commission if you choose one. As most agencies have a referral system - this does not influence our decision on who we choose.

Our Criteria:

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Incredible Work

You don't get to be featured on Small Business Mentor if you settle for mediocre. All of the agencies featured on our site have incredible results with case studies and reviews to support them. Whether it's incredible design or getting their customers a massive return on investment, success is the number one goal. They put in the extra effort to make sure you're successful, and they don't stop until the job is done. If the results don't blow us away, or they settle for "good enough," they don't make the cut.

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Contracts shouldn't be 40 pages long with a bunch of fine print. Agencies should give friendly and clear reminders about upcoming renewals, deadlines, and results. If the agency messed up, they should make it right. Your ad budget shouldn't be increased just because the agency wants to make more money off of you, and they should audit their work regularly. We believe you shouldn't have to watch over an agency's shoulder to make sure they aren't ripping you off.

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Fair and Honest Pricing

You should be able to ask for specific pricing for each service that is being given. Retainers are okay if they can specify how many hours they spent on each of the services they delivered to you. That way, you and the agency can make data-driven decisions on how to spend your hard-earned money. Any agency that can't give you specific pricing or help you calculate an accurate return on investment isn't looking out for your best interests.

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Customer Service

Any business owner knows that the customer isn't always right. However, if you need help with something small and the agency starts referencing the contract you signed, we don't think that's fair. Even better, if the agency is proactive and you don't even have to ask, they get a gold star. The agency should be there to help and support you (within reason) to help you accomplish your goals. Additionally, the agency should include all services needed to perform the job well in the original contract. If they knew they were running your advertising, didn't include landing page design in your contract, and then blamed poor results on not having landing pages - they aren't looking out for you.

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