Social media management can start at $99/month and quickly move into the thousands. With social media management, you often get what you pay for, so it's important to identify what you want out of an agency before researching.
Social media agencies can range from posting generic content and stock photos to coming to your workplace and taking photos.
Normally, agencies who post generic content are doing so just to keep your page active. You'll get very minimal engagement, and the posted content may not be unique to your business. The advantages of this are slim to none.
Agencies that get to know your business, create organic content, and visit you to create that content can be thousands of dollars a month. However, you'll get a full-service agency making sure your content is amazing.
This depends on the unique goals. Is your target demographic using a particular social media platform? If so, research some of your competitors to see if they are getting any traction on social media.
If you sell health insurance to those 65 and older, TikTok may not be something you want to pursue. But it may be a great way to promote a new clothing line!
Usually, the rule of thumb with social media is that if it's not worth spending significant resources to do it well, it's probably not worth trying. If you aren't willing to put in the resources to get your audience to know you, like you, and trust you - stick to posting on your own as often as you can.
We advocate for supporting local high school or college students starting their careers in photography, videography, or social media. For a few hundred dollars a month, you can not only support someone in your community, but you can create some solid content that keeps you active on social media.
You don't get to be featured on Small Business Mentor if you settle for mediocre. All of the agencies featured on our site have incredible results with case studies and reviews to support them. Whether it's incredible design or getting their customers a massive return on investment, success is the number one goal. They put in the extra effort to make sure you're successful, and they don't stop until the job is done. If the results don't blow us away, or they settle for "good enough," they don't make the cut.
Contracts shouldn't be 40 pages long with a bunch of fine print. Agencies should give friendly and clear reminders about upcoming renewals, deadlines, and results. If the agency messed up, they should make it right. Your ad budget shouldn't be increased just because the agency wants to make more money off of you, and they should audit their work regularly. We believe you shouldn't have to watch over an agency's shoulder to make sure they aren't ripping you off.
You should be able to ask for specific pricing for each service that is being given. Retainers are okay if they can specify how many hours they spent on each of the services they delivered to you. That way, you and the agency can make data-driven decisions on how to spend your hard-earned money. Any agency that can't give you specific pricing or help you calculate an accurate return on investment isn't looking out for your best interests.
Any business owner knows that the customer isn't always right. However, if you need help with something small and the agency starts referencing the contract you signed, we don't think that's fair. Even better, if the agency is proactive and you don't even have to ask, they get a gold star. The agency should be there to help and support you (within reason) to help you accomplish your goals. Additionally, the agency should include all services needed to perform the job well in the original contract. If they knew they were running your advertising, didn't include landing page design in your contract, and then blamed poor results on not having landing pages - they aren't looking out for you.